The premier source for authentic Latino cuisine, Goya Foods is the largest, Hispanic-owned food company in the United States. Founded in 1936 by Don Prudencio Unanue and his wife Carolina, both from Spain, the Goya story is as much about the importance of family as it is about achieving the American dream.
Goya was started in a small storefront in Lower Manhattan, New York, catering to local Hispanic families by distributing Spanish foods such as olives, olive oil and sardines. Driven by the belief that there was a growing consumer market for high-quality, fresh-tasting, Latino foods, the Unanues infused their personal philosophy throughout the company. This commitment to excellence is the cornerstone of Goya’s popular credo, “If it’s Goya, it has to be good”. The result of this simple, yet deeply resonant pledge is the evolution of Goya Foods into a leader in the Latin American food industry, with operations spanning the globe.
From Goya’s modest origins, the company now boasts a full host of products ranging from condiments, pantry items, beverages and frozen foods representing all of Latin America. Goya has continuously increased offerings to what is today a milestone of over 1,600 products, and distributed brands, further solidifying its position as the definitive connection to Latin American cuisine. As the company continues extensive product diversification, it honors Goya’s founders by fulfilling their promise to make each meal a uniquely memorable experience for family and friends.
Goya’s commitment continues to be realized through its online presence, www.goya.com, which personalizes the consumer experience by providing great-tasting, authentic Latino recipes for the home cook as well as educating Hispanics and non-Hispanics alike to the diversity of Latin American cuisine. Throughout its history, Goya Foods’ dedicated employees have helped to build the company’s solid reputation as the leading authority on Hispanic food. Whether presenting consumers with the finest products from the Caribbean, Mexico, Spain, Central and South America, the Goya brand has insured quality for multiple generations of satisfied consumers. In addition, Goya Foods has been a proud supporter of programs and activities that benefit families and children throughout the world. They have taken the lead in numerous disaster relief efforts, providing food donations in times of crisis and consistently working with local food banks to assist those less fortunate. Goya Foods actively engages with social, civic and non-profit organizations on charitable endeavors that promote and sustain community wellness and the advancement of Hispanic culture. Considering Hudson County Schools of Technology’s diverse learning community with a large Hispanic population, Goya will provide an important perspective as a leader on our Foundation’s Advisory Council.
Goya Foods remains firm in its goal of being the brand of choice for authentic Latino cuisine while retaining its family-oriented approach to its consumers, all of whom comprise La Gran Familia Goya.